Currently Reading…
Editor’s Pick
Moments
"The idea of paradise is just on the horizon, always, while life is here, under my feet, now. Might as well enjoy it, learn to appreciate the good waves, the paddling, the ferocious storms, and the mundane moments – the quiet lulls between swells…the infinite universe stands always before your eyes."
Great Thinkers
Subscribe
A New Kind of Business
Profits, gross income, benefits, minimal cost – all typical terms for a successful business. The goal of the game, maximize the above. The problem is when crisis hits, which it always does, business as usual is no longer the ideal.
Something new must breakthrough, and breakthrough it has. For years the word philanthropic had no place in corporate business plans, but now we begin to see a change, a shift in stride, and a restoration of success. Philanthropic business is good business.
One of the biggest examples is TOMS shoes. Founded not more then five years ago, this extraordinary company is a giant. But how?
They must have had some elaborative advertising campaign, putting themselves at the forefront of their industry. But, a further investigation would reveal no such efforts. Blake Mycoskie, founder of TOMS shoes discovered that if you do something good you don’t need to advertise or market.
What’s Your Story?
What if there was an immeasurable power that existed. This power could transform your reality. It could bring hope, optimism, motivation, change, love, achievement, and beauty to your life. Would you use this power, going after everything you wanted, or would you simply let it go to waste?
This power is the story of you. It is what makes your life so interesting, so authentic, so…empowering. Think about the structure of a story.
A story made up of chapters. Chapters containing sequences of events. Some foreshadowing others. Others prefacing some. And the rest are unknown twists of irony eluding any means of prediction.
The pages written can serve a versatile function. Those pages could be setting up events to come or they could mark the end of one chapter and the beginning of another.
A Trip to Remember
In life we are trying to get places. Figuratively, literally, metaphorically, all have a beginning point and an ending point, a point A and a point B.
So for this expedition we are going to use a metaphor and for means of transportation, a car. We jump in the car, hit some buttons on the GPS, pull out of the driveway, and we’re off.
The GPS has mapped out several roots, but ignoring the others you click the very top one with a promised ETA far better than the others. Making several turns, it navigates you toward the closest highway.
Not long after your on the highway you glance to your left then back at the fleeting white lines evenly positioned at either side of your car. You continue to glance around at the scenery, only to continue to be disappointed at how terrible it is. The terrain is uncharacteristically flat, the lands desolate, and the sky is a bleak, starchy grey.
Recent Comments